This guide is designed to give sellers a practical understanding of the topic before they make marketplace or business decisions. Requirements and platform policies can change, so current official marketplace information should always be checked for time-sensitive details.
Ownership and authority
The person or business operating a seller account should have the right and authority to do so. Identity, business and payout details should be accurate.
Review platform rules
Marketplace rules can govern account access, identity changes, multiple accounts and attempts to work around restrictions. Check current policies before making changes.
Do not evade restrictions
Using another account to avoid enforcement can increase risk. Address the underlying issue through official channels.
Describe services clearly
If a business offers seller-related services, state exactly what is provided, what is not guaranteed, who is responsible for platform approval and how refunds work.
Protect sensitive information
Collect only information needed for the service and avoid unnecessary exposure of passwords, identity documents or payment data.
Avoid guarantees
Do not promise guaranteed approval, guaranteed limits, guaranteed revenue or permanent account safety. Platform decisions are controlled by the platform.
Transparent customer claims
Describe exactly what is included and avoid guaranteed approval, permanent limits, guaranteed revenue or permanent account-safety claims.
Protect sensitive information
Collect only information needed for a legitimate purpose and use appropriate security practices for credentials, identity documents and payment information.
Time-sensitive specifications
If publishing limits, availability or other changing facts, record when they were checked and present them as current information rather than permanent promises.
Data minimization
Collect only personal information needed for a legitimate business purpose. Define access, retention and secure deletion.
Credential handling
Passwords, recovery information and identity documents require stronger controls than ordinary support data and should not be collected unnecessarily.
Marketing claims
Avoid guaranteed revenue, guaranteed ranking, guaranteed approval, permanent account safety or guaranteed future limits.
Record keeping
Keep service specifications, customer communications, support cases, refunds and material policy-change records.
Jurisdiction
Tax, consumer, privacy and business obligations vary by country. Marketplace policy does not replace applicable law.
Related resources
Compare the eBay seller guide and Amazon seller guide.